---
title: "Watch the Webinar: Answer Engine Optimization for Higher Education"
description: During this session, the Viv Higher Education team explores how AI-driven search tools such as ChatGPT, Perplexity, and Google’s evolving search experiences are beginning to reshape how prospective students discover and evaluate colleges and universities.
image: https://1.vivhied.com/hubfs/Follow-up%20email%20graphic-13-2.jpg
---

![Follow-up email graphic-13-1](https://1.vivhied.com/hs-fs/hubfs/Follow-up%20email%20graphic-13-1.jpg?width=1920&height=977&name=Follow-up%20email%20graphic-13-1.jpg "Follow-up email graphic-13-1")

# **ACCESS THE RECORDING: ANSWER ENGINE OPTIMIZATION (AEO) FOR HIGHER ED**

AI-powered search is changing how prospective students find and evaluate colleges.

In our recent webinar, “Answer Engine Optimization: What It Is, Why It Matters, and How Higher Ed Teams Should Respond Now,” the Viv Higher Education team examines how platforms like ChatGPT, Perplexity, and Google’s AI search experiences are reshaping the enrollment journey.

Watch the recording to learn:

- What Answer Engine Optimization (AEO) is and why it matters now
- How AI-driven search is influencing student discovery
- Where institutions are experimenting and where caution remains
- Practical actions marketing and enrollment teams can take today

**Complete the form to receive access to the full recording.**

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