Viv Online Strategy Workshops
Half-day strategy intensives for higher ed teams. Bringing strategic alignment and clarity to inform decision-making.
Small time commitment. Big progress when you need it most.
So much is happening in higher education right now. Many leadership teams are trying to find the right approach to shifting policy directions, enrollment pressures, financial issues, evolving workforce needs, and other realities.
Leaders are being asked to respond quickly and plan boldly—and many simply don’t have time to wait for their usual strategic processes.
That’s where Viv’s expert-led workshops come in.
Whether you're an executive team facing institutional inflection points or a marketing and enrollment team looking to sharpen your impact, these half-day online sessions offer a powerful way to pause, refocus, and move forward.
Viv’s team is known for guiding high-impact strategy sessions across the higher ed landscape. Now, we’re bringing that same insight and energy for you, online and on your schedule.
For Executive Teams | $4,900
For leadership teams that need to find clarity and consensus.
(Up to 12 participants)
Workshop sessions are built around topics like:
- Building an Entrepreneurial Campus
- Creating Market-Aligned Program Portfolios
- Integrating Mission, Brand, and Culture
Bridge the gap between what you believe and how you show up—internally and externally.
For Marketing & Enrollment Teams | $2,900
For marketing and enrollment teams that want to work better together in pursuit of common goals.
(Up to 12 participants)
Let’s roll up our sleeves on topics like:
- Overhauling Your Approach to Lead and Applicant Nurture
- Human-Centered Storytelling Across the Enrollment Funnel
- Optimizing Enrollment through Data-Driven Digital Advertising
Learn how to make your marketing dollars work harder with smarter targeting, measurement, and ROI.
Your Team of Facilitators
Suzan Brinker, PhD.
Suzan Brinker, PhD is a higher education strategist, marketer, author, and podcast host. She is the co-founder and CEO of Viv Higher Education, a Boston-based, woman-owned full-service marketing agency for colleges and universities.
Suzan is the author of Pass / Fail: The Urgent Need for Strategic Leadership in Higher Education. She also hosts the Higher Ed Leaders Podcast.
Suzan and her collaborative team specialize in helping colleges and universities differentiate themselves through market-aligned brands and programs rooted in market research, strategic planning, and a content-first approach to authentic marketing that builds trust and engages prospects at every stage of the funnel.
In addition to leading her agency team’s work across projects with institutions of all types and sizes for the past five years, Suzan brings in-house experience from her roles as:
- Director of Marketing at Penn State World Campus
- Director of Marketing at Northeastern University
- Fractional CMO at Assumption University
Suzan grew up in Germany with a Turkish father and a German mother. She fell in love with American higher education when she came to the U.S. to study English as an undergraduate exchange student at St. Norbert College. From there, she earned her M.A. in communication from Marquette and her PhD in Higher Education from Penn State.
Kate Jackson-Meyer, PhD.
Kate Jackson-Meyer is an experienced educator and researcher specializing in dialogue, conflict resolution, and just practices promote individual and community flourishing in the face of conflict and dilemmas.
She has taught courses on ethics, philosophy, and theology at
Boston College and Catholic Theological Union, served as a consultant with the MIT Volunteer Consulting Group, and received formal mediation training.
In addition to supporting projects at Viv, Kate is continuing her research as a Postdoctoral Fellow at the Human Flourishing Program at Harvard. She is excited to bring her research insights, humanities expertise, and conflict resolution skills to Viv’s work, helping universities achieve mission alignment and mission-driven marketing to strengthen their institutions.
Why Viv Workshops Work
- Facilitated by experts with deep higher education experience
- Highly interactive, hands-on, and practical
- Designed for immediate impact
- Customized for your institution’s context and goals
Our Ears Are Ringing
"Kate was able to make the material come alive… She created a welcoming environment where the [participants] were encouraged to ask questions and explore diverse perspectives… Kate was able to present the material in a way that led to authentic discussion rather than divisiveness”
-Josh Snyder, PhD - Boston College
“I have been very impressed with the Viv team’s ability to deliver an insightful and complete integrated marketing strategy for our university. The project was delivered fully within scope and budget. Suzan and the team are talented higher ed marketers who deliver.”
- Candace Race, Board Chair - Assumption University