PRACTICAL INSIGHTS TO ALIGN MISSION, MESSAGING, AND MARKET DEMAND

Catholic colleges and universities are navigating shrinking demographics, shifting expectations, and questions about how mission shows up in student life and marketing. That's why Viv teamed with Loper to create the 2025 Catholic Identity & Enrollment study.

Drawing on a mission and enrollment map, president interviews, and a prospective student survey, the study will help you see how Catholic identity is promoted today, which messages resonate across audiences, and how presidents are framing missions for growth and sustainability.